Celebrity Associations

For the 2025–26 year, we were proud to strengthen our brand presence through an exciting lineup of celebrity associations that reflect our vision, energy and growing influence. Partnering with dynamic personalities from across industries, these collaborations are designed to inspire, engage and connect with a wider audience. Each association has been thoughtfully curated to align with our values of innovation, excellence and authenticity, ensuring a natural synergy between our brand and the voices that represent it. Together, these partnerships have not only amplified our reach but also created meaningful experiences that resonate with our community and elevate our journey in the year ahead.